You will be able to follow the journey of your order from the minute it leaves our warehouse right up to when it arrives at your door. ![]() We ship all orders using our reliable couriers on a tracked service. How To Make The Perfect Serve MAKE YOUR SELECTION Given that context, what do black wine drinkers and wine professionals have to say about the partnership? I decided to find out. So why would a successful black star who has a television show with Martha Stewart, a family-friendly cookbook, and a gospel album want to revisit his criminal past, partnering with a wine brand whose labels are animated portraits of convicts? But in recent decades, criminal activities took a backseat to his smooth West Coast rap flow, and he is still one of the biggest rappers making music today. He was acquitted in a murder charge, and pleaded guilty in a weapons charge. In his past, Snoop Dogg has been associated with gang violence. As just one example, black men have a higher risk of being killed by police than white men, according to the National Academies of Sciences, so the perception can all too easily have real-life consequences. For those unfamiliar with 19 Crimes, the brand is a supermarket staple thats known for bringing Australias early convicts-turned-colonists to life on its augmented reality labels.įrom my perspective, the partnership between a black man and a wine brand associated with criminal activity is troubling and tone deaf given the dangerous, tired stereotypes associating people of color with crime. Last week, the Australia-based global wine conglomerate Treasury Wine Estates announced a multi-year partnership with rapper Snoop Dogg to bring a California red blend to market under its 19 Crimes label. The Snoop Cali Gold AR bottles are available nationwide.How Many Bridesmaids Are in Most Weddings? This campaign launches the week of September 26th, 2022, and will make its rounds on CTV and social media platforms. “While the majority of winemakers are busy making influencer posts on Instagram, 19 Crimes is infiltrating pop culture, and getting real results.” “To engage a new generation of wine lovers, 19 Crimes tossed out the old wine marketing 101 playbook,” says Linda Knight, the chief creative officer at Observatory. With overall wine popularity facing a decline with millennials and younger legal-aged alcohol consumers - due to changing consumers' attitudes toward alcohol preferences like spirits, craft beer, and hard seltzers brands - 19 Crimes has leaned into trendier blends and pop culture icons like Snoop Dogg and Martha Stewart to reinvent the wine industry’s appeal to younger consumers. “It has been a pleasure to work with Snoop on this new wine and welcome the first Sparkling to his existing Cali line up.” This is an especially celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes,“ says John Wardley, global vice president of the 19 Crimes franchise. “We couldn’t be more ecstatic for Snoop Cali Gold. To activate the feature, simply scan the QR code located on the back of the bottle using a mobile device, and the Doggfather himself comes to life, ready to get the party poppin'. While 19 Crimes is known for its talking wine labels that feature celebrities like Martha Stewart, this is the first time the franchise’s label has ever rapped. ![]() To further bring the ‘G in a bottle’ experience to life, the campaign features the first-ever rapping wine label featuring ever loved Snoop Dogg track, “Who am I (What’s My Name)”. But as soon as the top is popped, the ‘G’ appears at the function where his job is “to get the party turned up.” Before being uncorked, the genie (ahem ‘G’) spends his time living inside his bottle that is filled with bubbles and plenty of solid gold-plated home décor that mirrors the outside look of the bottle. The new spot from 19 Crimes depicts the Doggfather himself living inside of one of his Snoop Cali Gold bottles. To christen their newest wine collaboration, Snoop Cali Gold, winemaker 19 Crimes and entertainment icon Snoop Dogg have partnered with Observatory to create a new campaign that literally encapsulates Snoop’s West Coast style as a genie living in a gold-foiled bottle - and rapping on it too. ![]() ![]() Legendary rapper and 19 Crimes frontman Snoop Dogg is at it again.
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